Update on Ozmosis co-founders Dr. Jason Bhan and Joel Selzer, who we dropped into see this week: Their company was just named the top Web 2.0 health site to watch by medical media commentator MDNG. But they're not resting on their laurels. The two just returned from the U of Virginia where they took part in an experiment with the Doctor's Channel to examine how doctors can best use social media. Part of the event was to tape two-minute videos of physician's explaining clinical topics like gait mechanics or ways to treat tobacco use that have been posted on their site complete with message boards for doctors to discuss the material.
Okay, now the jackets are off to talk real business. Ozmosis connects registered physicians to share ideas about ongoing trends in the medical world. "It recreates the camaraderie of medical school where you work together to find the best answers for patients," says Jason, a practicing family physician in Manassas who helped Joel launch the angel-funded company in 2006. Thus a doctor searching for tips on how to treat a patient with heart disease can solicit views from other doctors. The site does background checks on all physicians before granting them access. This weekend, Joel hopes to make it out to see "The Dark Knight" for a second time, but only on an IMAX screen; Jason just gets to be on call.
By David Stegon
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