With Election Day less than a week away, conversations about public health and health care in general are buzzing on- and off-line. So as a social marketer I’m wondering, “How are people talking about public health issues online in 2010? Where will they go to find information about health care in 2011?”
These are just some of the questions I’ll touch on during a Social Marketing exCHANGE on Tuesday, November 16 at Ogilvy Washington (click here or check out the invitation below for details).
I’m co-moderating a panel of five social marketing and digital influence experts who will answer questions about social media best practices in public health and social marketing. These experts include:
- Susannah Fox, Associate Director, Digital Strategy, Pew Research Center
- Irfan Kamal, Social Media Evaluation Expert, Ogilvy Digital Influence Group
- Marie Cocco, Director, National Communications, Campaign for Tobacco-Free Kids
- Jessica Kutch, Website Coordinator, Service Employees International Union
- Joel Selzer, CEO and Co-Founder, Ozmosis
We’ll also discuss issues such as implementing national-level communications efforts around complex public health issue, and what metrics the most effective campaigns are using to evaluate their efforts.
I’ll conduct a brief review of my white paper, Using Social Media to Amplify Public Health Messaging, during the exCHANGE. This paper was developed under the Social Marketing Fellowship created by Ogilvy Washington and the Center for Social Impact Communication at Georgetown University.
If you can’t join us on November 16, post your questions as comments here, and we’ll share them with our expert panel.