Disruptive social media innovation in healthcare continues to penetrate our lives. Social media is transforming how physicians, health care delivery, pharmaceutical and other health organizations improve patient experiences and drive demand for healthcare products and services.
Joel Selzer , Co-Founder & CEO, Ozmosis, Inc.
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Physicians are collaborating more online thanks to the unstoppable boom of online communities. With more MDs discussing clinical and non-clinical topics online, specialized social networking sites have emerged in the past two years for cardiologists, gastroenterologists, ophthalmologists, pediatricians and surgeons. Companies like Abbott, AstraZeneca and Sanofi-Aventis are already diverting their marketing budgets to reach their customers through these niche online social networks.
Physician-only communities have generated much attention as doctors demand private environments to exchange information without patients looking over their shoulders. Manhattan Research reported that 60% of US physicians are either actively using social media networks or are interested in doing so, and more than half of doctors say they are influenced by user-generated content they consider reputable.
Hear from a leading edge healthcare social media guru about social media transforming healthcare, and more…
Co-Founder & CEO, Ozmosis, Inc.
As the Co-founder & CEO of Ozmosis, Inc., Joel is a champion for social media and technology in healthcare. He is widely regarded as an innovator, entrepreneur and thought leader in the industry. Recognized as one of the world’s leading physician social networks, Ozmosis brings physicians together to learn from each other in a trusted, online environment.
Joel also runs Ozmosis Business Solutions (http://www.ozmobiz.com), a division of Ozmosis that provides expertise and a social powered knowledge-sharing platform to pharmaceutical, health system and payor organizations.