Blog

Using Social Media Platforms to Amplify Public Health Messaging

Ogilvy Washington and the Center for Social Impact Communication at Georgetown University have released a terrific white paper, “Using Social Media Platforms to Amplify Public Health Messaging” that explores how social marketers rely on networks such as Facebook, Twitter and Youtube as channels to raise awareness of public health-related issues, facilitate behavior change, and ultimately help people live healthier, safer lives.

The white paper was authored by Alexandra Hughes, the 2010 Social Marketing fellow for Ogilvy Washington and the Center for Social Impact Communication at Georgetown University.  I was honored to be included in the paper and look forward to sharing the results of Alexandra's research with other interested parties throughout the industry. 

In the paper, Alexandra writes, "Today’s social networks have grown beyond brick and mortar communities and are now thriving online through social media applications such as facebook and Twitter. These digital platforms are being used to aid suicide prevention efforts, communicate the risks of heart disease, and facilitate dialogue among members of the public health provider community."

To download the paper, click here