Using Social Media Platforms to Amplify Public Health Messaging
Tags: social media, Facebook, Twitter, physician social networks, Public Health Initiatives, ogilvy, georgetown, white paperOgilvy Washington and the Center for Social Impact Communication at Georgetown University have released a terrific white paper, “Using Social Media Platforms to Amplify Public Health Messaging” that explores how social marketers rely on networks such as Facebook, Twitter and Youtube as channels to raise awareness of public health-related issues, facilitate behavior change, and ultimately help people live healthier, safer lives.
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