When It Comes to Social Media, Is Everyone a Potential Partner?
Tags: social media, Public Health Initiatives, ogilvy, georgetown, conversationsLast month, the Ogilvy Social Marketing exCHANGE and Georgetown University held a fantastic event on the role social media can play in improving public health. During the course of our panel discussion, we were asked to describe the value partners can play in social media. My response was simple, I said “when it comes to social media, everyone is a potential partner.” Alex Hughes, the organizer and moderator for the event took this message to heart and posted a very thoughtful review which I have shared below.
Read more » « CollapseUsing Social Media Platforms to Amplify Public Health Messaging
Tags: social media, Facebook, Twitter, physician social networks, Public Health Initiatives, ogilvy, georgetown, white paperOgilvy Washington and the Center for Social Impact Communication at Georgetown University have released a terrific white paper, “Using Social Media Platforms to Amplify Public Health Messaging” that explores how social marketers rely on networks such as Facebook, Twitter and Youtube as channels to raise awareness of public health-related issues, facilitate behavior change, and ultimately help people live healthier, safer lives.
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