BIO International: Social Networks in Life Science
Tags: ozmosis, BioPharma, life sciences, physician social networks, patient communities, Deloitte, sermoOn the heels of releasing its latest findings on the use of social networks in the life sciences industry, Deloitte Research has invited Ozmosis to join its BIO International 2011 presentation and panel discussion on "Improving Innovation Through Use of Social Networks" Thursday, June 29th in Washington, DC.
Read more » « CollapseHands On Social Media Workshops and Simulations
Tags: social media, healthcare, KOL, Pharma, workshop, life sciences, physician
I am delighted to announce the launch of a new hands-on, social media workshop series offered by Ozmosis Business Solutions. These workshops are available initially for BioPharma companies, with customized sessions for both payor organizations and health systems to follow later this summer. As we look back at the impact social media has made on healthcare, the opportunities for healthcare organizations to engage healthcare providers continues to expand.
Social Media's Impact on Healthcare - HCNM Keynote 
(You can view or download the presentation)
Improving Physician and Pharma (Life Science) Company Interactions
Tags: Pharma, life sciences, ePharma Summit 2010, mobile
The 9th Annual ePharma Summit was recently held in Philadelphia the week of February 8th, otherwise known as “Snowpocalypse”. Those of us who braved the blizzard were rewarded with a terrific set of discussions on the role digital and social media can play to improve the working relationship between physicians and pharma.
In our last post, Practicing Medicine in a Mobile Powered World, Jason shared a vision of how a physician’s workflow might look in the not too distant future. As Jason described, this is a world where the pharmaceutical information and services physician’s require are available when the physician needs them, inserted into the clinician’s workflow in a manner that improves rather than hinders their ability to diagnose and treat patients effectively.
Today, physicians need the following when it comes to assessing pharmaceutical information at the point of care:
1. Fast, simple, reliable answers to product questions
2. Peer-to-Peer interaction and trusted feedback
3. Access to rep like services provided on their terms
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