The New Engagement Channel: Physician Networks
Tags: Pharma, Bayer Schering Pharma, physician social networks, physicians, engagementLen Starnes, the Head of Digital Marketing & Sales, General Medicine at Bayer Schering Pharma, has long been regarded as a thought leader and trailblazer among Pharma executives when it comes to effectively leveraging social media. He recently shared a fantastic article on the impact physician networks are having across the world and how Pharma is moving to actively engage providers through each network.
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