Improving Physician and Pharma (Life Science) Company Interactions
Tags: Pharma, life sciences, ePharma Summit 2010, mobile
The 9th Annual ePharma Summit was recently held in Philadelphia the week of February 8th, otherwise known as “Snowpocalypse”. Those of us who braved the blizzard were rewarded with a terrific set of discussions on the role digital and social media can play to improve the working relationship between physicians and pharma.
In our last post, Practicing Medicine in a Mobile Powered World, Jason shared a vision of how a physician’s workflow might look in the not too distant future. As Jason described, this is a world where the pharmaceutical information and services physician’s require are available when the physician needs them, inserted into the clinician’s workflow in a manner that improves rather than hinders their ability to diagnose and treat patients effectively.
Today, physicians need the following when it comes to assessing pharmaceutical information at the point of care:
1. Fast, simple, reliable answers to product questions
2. Peer-to-Peer interaction and trusted feedback
3. Access to rep like services provided on their terms
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