Social Media and its Continuing Impact on Healthcare
Tags: social media, healthcare, Facebook, YouTube, Twitter, Google+Join Ozmosis & Ogilvy Public Relations Wednesday, February 15th for a star studded discussion on the continuing role social media plays in healthcare as part of Social Media Week in Washington, DC. As we look back on the impact social media has had on the healthcare industry over the past year, we see dramatic growth in social media adoption by health care consumers, providers, and all the various organizations engaged in the healthcare ecosystem. While the industry has taken a giant leap forward into the world of social tools and collaborative models, we’ve only scratched the surface of what is yet to come.
Read more » « CollapseNew Media Meetup at HIMSS 2011
Tags: ozmosis, social media, Facebook, Twitter, HIMSSOzmosis is heading to Disney World…or rather the annual HIMSS HealthIT Conference being held in Orlando, FL, from February 20-24. So whether you're a clinical informatics leader, hospital administrator, health care professional, or a Health IT vendor, we look forward to seeing you at the New Media Meetup we’re co-sponsoring at HIMSS.
Using Social Media Platforms to Amplify Public Health Messaging
Tags: social media, Facebook, Twitter, physician social networks, Public Health Initiatives, ogilvy, georgetown, white paperOgilvy Washington and the Center for Social Impact Communication at Georgetown University have released a terrific white paper, “Using Social Media Platforms to Amplify Public Health Messaging” that explores how social marketers rely on networks such as Facebook, Twitter and Youtube as channels to raise awareness of public health-related issues, facilitate behavior change, and ultimately help people live healthier, safer lives.
Read more » « CollapseSocial Media and Its Impact on the Healthcare Industry
Tags: social media, HCNM, Pharma, Facebook, YouTube, Twitter, medicine, health systems, FDA, CDC, physician
Today, 650 hospitals have an active presence on Facebook, YouTube and Twitter and numerous healthcare organizations have turned the corner to engage in conversations online. As we look back on the impact social media has had on the healthcare industry over the past year, we see dramatic growth in social media adoption by health care consumers, providers, and organizations.
For example, health systems such as Henry Ford have begun to broadcast surgeries and answer clinical questions live via Twitter, new communities like WiserTogether have made it easier for patients to share novel practices around specific conditions such as pregnancy, and services such as iGuard have changed the way we think about drug safety. The FDA’s public hearings in November also gave hope that the cloud of regulatory uncertainty would soon be lifted and the Dose of Digital Wiki now lists hundreds of active pharmaceutical social media programs.
While the industry has taken a giant leap forward into the brave new social media world, we've only scratched the surface of what is yet to come. So what does the future hold? Join me June 14th in Chicago, as Shahid Shah (CEO of HITSphere) and I explore the past and future at the 2nd Annual Healthcare New Media Marketing Conference. Our talk kicks off a terrific event, and I am honored to join the distinguished group of speakers Q1 Productions has assembled.
H1N1 Pandemic Preparedness, Social Media, and Lessons Learned
Tags: social media, Twitter, H1N1, VeratectThe recent H1N1 Influenza outbreak raised concerns about our ability to handle the current, and future pandemic threats. Our systems for surveillance, reporting, infection control, and antiviral drug distribution showed strain and could potentially be overwhelmed. In the brief time we have to prepare for our next flu season, we must step back and evaluate where improvements need to be made.
Of critical importance during any crisis are the roles and responsibilities of healthcare providers on the front line, not only those in ER's, but also in Primary Care offices and Urgent Care Centers. As demonstrated during these past few weeks, social media can play a vital role in the dissemination of information (via twitter, blogs and social networks), however, pushing out limited alerts through Twitter is only the first step.
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Guest Post: The Business Behind Social Networks
Tags: social media, Facebook, Twitter, LinkedIn, ExecTweet, Intangible InsightsJoel Selzer (LinkedIn profile), my Co-Founder at Ozmosis, has spent the past three years immersed in Social Media - in particular the business and functional side of Social Networks. As Facebook, Linked-in, and most recently Twitter break new ground with ways to turn their members into dollars, we are all trying to learn more about their strategies. In this Guest Blog, Joel helps to shed light on what the big players are up to.
For months, there has been talk that Twitter would finally unveil its business model with a focus on serving corporate customers, whether to help promote their businesses or to provide a customer service solution. Yesterday, news broke that Microsoft (MSFT), via its Federated Media ad network is the first to sponsor an Ad on Twitter. ExecTweet, a service that collects and highlights Tweets from various executives, will be prominently displayed on Twitter pages.
Twitter will get an undisclosed payment for promoting ExecTweet and Federated Media’s John Battelle hints at a revenue share arrangement. Federated also said it plans on launching similar programs on Twitter with other clients. Excitement over Twitter continued to build as Salesforce announced plans to integrate Twitter within its Service Cloud, a tool it released back in January. While countless organizations, such as our own team at Ozmosis, use Twitter daily to share insights and monitor industry news, companies like Comcast and Dell have customer service agents on Twitter to proactively find complaints and address them. Now Salesforce users can search, monitor, and join conversations specifically on Twitter creating a far more comprehensive customer service solution.
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