When It Comes to Social Media, Is Everyone a Potential Partner?
Tags: social media, Public Health Initiatives, ogilvy, georgetown, conversationsLast month, the Ogilvy Social Marketing exCHANGE and Georgetown University held a fantastic event on the role social media can play in improving public health. During the course of our panel discussion, we were asked to describe the value partners can play in social media. My response was simple, I said “when it comes to social media, everyone is a potential partner.” Alex Hughes, the organizer and moderator for the event took this message to heart and posted a very thoughtful review which I have shared below.
Read more » « CollapseUsing Social Media Platforms to Amplify Public Health Messaging
Tags: social media, Facebook, Twitter, physician social networks, Public Health Initiatives, ogilvy, georgetown, white paperOgilvy Washington and the Center for Social Impact Communication at Georgetown University have released a terrific white paper, “Using Social Media Platforms to Amplify Public Health Messaging” that explores how social marketers rely on networks such as Facebook, Twitter and Youtube as channels to raise awareness of public health-related issues, facilitate behavior change, and ultimately help people live healthier, safer lives.
Read more » « CollapsePreparing For H1N1 and the 2009 Flu Season
Tags: H1N1, CDC, WHO, Veratect, Public Health Initiatives
As the influenza season approaches, our focus has turned to the Southern Hemisphere to learn how they weathered their first wave of the pandemic H1N1 Influenza virus. On Ozmosis, physicians have been following regular tactical reports on H1N1's impact from Dr. James Wilson, Chief Scientist and Biosurveillance expert at Veratect. 
Dr. Wilson's reporting has included morbidity and mortality statistics, effects on ICU's and infrastructure, and social dissent and unrest stemming from H1N1's spread. While there are too many variables to reliably predict what our experience will be this fall, the reports reveal some very concerning details about how quickly the health systems in many countries were overwhelmed by both the sick and the worrying well.
More than two million people are believed to have contracted the new flu in the U.S.; 7,511 had been hospitalized and 477 had died as of Aug. 13, according to the Centers for Disease Control and Prevention. World-wide, 177,457 people have been confirmed with the disease, and 1,462 deaths had been reported as of Aug. 12, according to the World Health Organization.
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