The Ozmosis Blog

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Social Media and its Continuing Impact on Healthcare

Tags: social media, healthcare, Facebook, YouTube, Twitter, Google+ by Joel • February, 02 2012

Join Ozmosis & Ogilvy Public Relations Wednesday, February 15th for a star studded discussion on the continuing role social media plays in healthcare as part of Social Media Week in Washington, DC.  As we look back on the impact social media has had on the healthcare industry over the past year, we see dramatic growth in social media adoption by health care consumers, providers, and all the various organizations engaged in the healthcare ecosystem. While the industry has taken a giant leap forward into the world of social tools and collaborative models, we’ve only scratched the surface of what is yet to come.

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Google and Why Every Healthcare Organization Needs a Social Profile

Tags: Facebook, Google, Google+, SEO, social profile by Joel • January, 25 2012

In case you missed it, Google really is organizing all the word's data.  This is no longer a clever marketing ploy but the stark reality of the digital world in which we live.  In an era where more than 61% of all adults search for health information online, we need to sit up and take notice when Google makes significant changes to its search results and privacy policy.  

Given the outcry this week regarding Google's privacy policy and this month's integration of Google+, let's step back and review a few facts.

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