The Ozmosis Blog

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Social Media and its Continuing Impact on Healthcare

Tags: social media, healthcare, Facebook, YouTube, Twitter, Google+ by Joel • February, 02 2012

Join Ozmosis & Ogilvy Public Relations Wednesday, February 15th for a star studded discussion on the continuing role social media plays in healthcare as part of Social Media Week in Washington, DC.  As we look back on the impact social media has had on the healthcare industry over the past year, we see dramatic growth in social media adoption by health care consumers, providers, and all the various organizations engaged in the healthcare ecosystem. While the industry has taken a giant leap forward into the world of social tools and collaborative models, we’ve only scratched the surface of what is yet to come.

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Google and Why Every Healthcare Organization Needs a Social Profile

Tags: Facebook, Google, Google+, SEO, social profile by Joel • January, 25 2012

In case you missed it, Google really is organizing all the word's data.  This is no longer a clever marketing ploy but the stark reality of the digital world in which we live.  In an era where more than 61% of all adults search for health information online, we need to sit up and take notice when Google makes significant changes to its search results and privacy policy.  

Given the outcry this week regarding Google's privacy policy and this month's integration of Google+, let's step back and review a few facts.

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2012: Social Business Trends Converge

Tags: Facebook, social software, Social Business, trends, big data, social analytics, electronic medical record by Joel • January, 18 2012

For those who have been keeping tabs on the rise of social business in healthcare, McKinsey's 5th annual survey on the way organizations use social tools & technologies finds that they continue to seep into many organizations, transforming business processes and raising performance.

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Physicians Increase Use of Social Tools

Tags: social media, Facebook, physician social networks, physicians, research by Joel • September, 21 2011

Two recent surveys explore how physician’s use social media for personal and professional use.  What was interesting from the data is how actively physicians are now using social tools for professional purposes, particularly their affinity for closed, private communities.

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Why Facebook Struggles With Healthcare

Tags: healthcare, Facebook, physician, enterprise collaboration by Joel • May, 10 2011

Over the past year Facebook’s popularity has continued to skyrocket. The world’s largest social network is now home to 700 million+ users and 2.5 million company pages (updated June 23, 2011).  So it should come as little surprise that millions of Americans are turning to Facebook to search for and discuss health related information.  However, while social collaboration can improve patient outcomes and reduce healthcare costs, it can also lead to unintended consequences.

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Social Innovation at HIMSS

Tags: social media, Facebook, Meaningful Use, enterprise collaboration, hospital, HIMSS, ACO, Health Information Exchange by Joel • February, 25 2011

Another HIMSS conference is in the books.  Last week over 31,000 Health IT professionals and nearly 1,000 vendors descended on Orlando to discuss the latest industry trends.  Once you got past all the pageantry and hoopla, there were meaningful discussion, debate, and education around the intersection of technology and healthcare.  In particular, mobile health, health data exchange and the role of accountable care organizations seemed to dominate the conversation. 

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How Social Networking Has Changed Business

Tags: ozmosis, clinical insights, healthcare, Facebook, physician social networks, IBM by Joel • February, 12 2011 The Harvard Business Review recently featured a post from Bill George, a Professor of Management Practice at Harvard Business School, where he states, “Social networking is the most significant business development of 2010, topping the resurgence of the U.S. automobile industry.”  As Bill points out, social networking took a transcendent leap forward in 2010 as it morphed from a "personal communications tool for young people into a new vehicle that business leaders are using to transform communications with their employees and customers". 

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New Media Meetup at HIMSS 2011

Tags: ozmosis, social media, Facebook, Twitter, HIMSS by Joel • February, 01 2011

Ozmosis is heading to Disney World…or rather the annual HIMSS HealthIT Conference being held in Orlando, FL, from February 20-24.  So whether you're a clinical informatics leader, hospital administrator, health care professional, or a Health IT vendor, we look forward to seeing you at the New Media Meetup we’re co-sponsoring at HIMSS.

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Using Social Media Platforms to Amplify Public Health Messaging

Tags: social media, Facebook, Twitter, physician social networks, Public Health Initiatives, ogilvy, georgetown, white paper by Joel • November, 17 2010

Ogilvy Washington and the Center for Social Impact Communication at Georgetown University have released a terrific white paper, “Using Social Media Platforms to Amplify Public Health Messaging” that explores how social marketers rely on networks such as Facebook, Twitter and Youtube as channels to raise awareness of public health-related issues, facilitate behavior change, and ultimately help people live healthier, safer lives.

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Social Media and Its Impact on the Healthcare Industry

Tags: social media, HCNM, Pharma, Facebook, YouTube, Twitter, medicine, health systems, FDA, CDC, physician by Joel • May, 25 2010

Today, 650 hospitals have an active presence on Facebook, YouTube and Twitter and numerous healthcare organizations have turned the corner to engage in conversations online.  As we look back on the impact social media has had on the healthcare industry over the past year, we see dramatic growth in social media adoption by health care consumers, providers, and organizations. 

For example, health systems such as Henry Ford have begun to broadcast surgeries and answer clinical questions live via Twitter, new communities like WiserTogether have made it easier for patients to share novel practices around specific conditions such as pregnancy, and services such as iGuard have changed the way we think about drug safety. The FDA’s public hearings in November also gave hope that the cloud of regulatory uncertainty would soon be lifted and the Dose of Digital Wiki now lists hundreds of active pharmaceutical social media programs.

While the industry has taken a giant leap forward into the brave new social media world, we've only scratched the surface of what is yet to come. So what does the future hold?  Join me June 14th in Chicago, as Shahid Shah (CEO of HITSphere) and I explore the past and future at the 2nd Annual Healthcare New Media Marketing Conference.  Our talk kicks off a terrific event, and I am honored to join the distinguished group of speakers Q1 Productions has assembled.
 

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Guest Post: The Business Behind Social Networks

Tags: social media, Facebook, Twitter, LinkedIn, ExecTweet, Intangible Insights by Joel • March, 24 2009

Joel Selzer (LinkedIn profile), my Co-Founder at Ozmosis, has spent the past three years immersed in Social Media - in particular the business and functional side of Social Networks.  As Facebook, Linked-in, and most recently Twitter break new ground with ways to turn their members into dollars, we are all trying to learn more about their strategies.  In this Guest Blog, Joel helps to shed light on what the big players are up to. 

For months, there has been talk that Twitter would finally unveil its business model with a focus on serving corporate customers, whether to help promote their businesses or to provide a customer service solution. Yesterday, news broke that Microsoft (MSFT), via its Federated Media ad network is the first to sponsor an Ad on Twitter.  ExecTweet, a service that collects and highlights Tweets from various executives, will be prominently displayed on Twitter pages.

Twitter will get an undisclosed payment for promoting ExecTweet and Federated Media’s John Battelle hints at a revenue share arrangement. Federated also said it plans on launching similar programs on Twitter with other clients.  Excitement over Twitter continued to build as Salesforce announced plans to integrate Twitter within its Service Cloud, a tool it released back in January.  While countless organizations, such as our own team at Ozmosis, use Twitter daily to share insights and monitor industry news, companies like Comcast and Dell have customer service agents on Twitter to proactively find complaints and address them.  Now Salesforce users can search, monitor, and join conversations specifically on Twitter creating a far more comprehensive customer service solution. 

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